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Lifestyle: AXE helps Ghanaians find their Magic

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What makes a man? What do women look out for in a man? Is there a stereotypical man, or does every man have a special thing that makes them stand out in their own way? That’s what AXE Ghana has been discovering this past month.

Their #FindYourMagic campaign took social media by storm this past month getting our attention as well as that of many others.

If the littest 🔥🔥🔥 party was thrown today, who’d be in your squad?

This is @flavaflavswife‘s #SquadOf5#FindYourMagic pic.twitter.com/qBgYsjsZ4Z

— A X E (@AxeGhana) September 30, 2018

AXE is a globally well-known male grooming brand, but their body sprays are probably what many people know them for.

Brand believes a broader set of attributes make men attractive, and men should be proud to own the thing that makes them unique, their magic. Your magic can be anything as far as you’re proud of it, it serves you well and you believe in it.

What attracts ladies to men? We had some pretty interesting revelations!
Ladies, you can share your as well! #FindYourMagic pic.twitter.com/KDVMYTVvrv

— A X E (@AxeGhana) October 14, 2018

They started off from an unexpected angle of “Party Magic”, where they had people list 5 people they would invite to a party and why, which spread wide conversations around people’s magic at parties and what makes them the Life of the Party. The conversation was picked up by both radio and TV stations. It even saw Berla Mundi attempting to twerk on her show to exhibit a bit of her magic.

The conversation evolved to exploring the ultimate magic that ladies find attractive in men.
Physical attributes and Money came up a lot and generated quite a bit of discussion across social media and even on radio and TV. An illustrator even started making t-shirts from people’s tweets. The brand opted to sponsor the first 30 shirts and this blew up, with over 200 entries for t-shirts.

Just when it seemed like most people had finished listing all the possible things that made men attractive, Axe asked a simple question: What about how they smell? Is your ideal man still your ideal man if he smells awful? The reactions were hilarious. Even though some people maintained that money solveth all things, a man’s scent came up as a strong factor in how many men are perceived.

We’re sure the brand was intending to bring scent up all along, but the way they have done it has been interesting. Inside information reaching us is that the next thing they do will involve some heavy hitters on Instagram. Meanwhile, have you had the chance to sample one of Axe’s body sprays? They definitely smell a lot better than many of the options available. Pick one up and let’s know what you think! You may discover your magic!

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2 Comments

2 Comments

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